About Boon Ties

Faces Behind the Brand

Hi, I'm Rachel Smith, and this is my rad family. I started making ties in 2007 for my boys, which grew into a small shop called Trendy Ties. As our family and customers grew, the brand evolved and grew too—and Boon Ties was born.

What Does Boon Mean?

Boon means a thing that is helpful, beneficial, or a blessing. We chose this name because that's exactly what this small business has been for our family—a boon—and we want Boon Ties to bring a little extra goodness to everyone who comes across them.

Look Good + Do Good

Boon Ties are on a mission: to help boys, men, and families look good so they can do good. We believe that when you look good, you feel confident—and confidence can take you places.

Whether it's acing an interview, stepping up to teach or serve, saying "I do" to the one you love, or just rocking your everyday life, our ties and bows are here to help you show up sharp.

Each tie carries a gentle reminder on the back: "look good + do good". And with matching hair bows and headbands, families can coordinate and look good together!

A Family Business

Boon Ties is truly a family business—Chad, my husband, is a college professor by day and expert box-mover by night, and our four kids are always in and out of the shop, pitching in between homework and sports practice.

It's all hands on deck, and every tie that leaves our shop carries a little bit of our family with it.